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Hair that has been correctly lifted with bleach

What Ratio of Bleach to Developer Should I Use? Which Developer Strength? Get Your Bleaching Right - the EASY way.


Bullet-Point Summary: Get your Bleaching Right - EASY, FOOL-PROOF CHECKLIST

  • Use a good quality bleach, and get ready your 20 or 30 Vol developer.
  • Use 2 parts of developer to 1 part of bleach. Mix in a non-metallic bowl until you get a smooth, nice paste.
  • Apply on dry, unwashed hair.
  • Use 20 Vol when you need to lift by 1-2 levels.
  • Use 30 Vol when you need to lift by 3 levels or more.
  • Always lift to a very pale yellow (see the picture above and also level 10 in the chart below).
  • If there is orange in the hair after bleaching, it just means you did not bleach enough. You will need to rinse and do it again. 
  • To get an even consistent result from roots to ends, always apply bleach first to the parts that are the darkest or the brassiest so that they get more processing time.
  • If you have a dark regrowth to lift and blonde ends, only apply bleach to the regrowth area and lift that part up.
  • Then rinse and you will be ready to tone.


How long to bleach hair - stages of bleaching hair


Hair by Elona Taki


1. Which Bleach Should I Use?

A good quality lightener which will lift quickly and efficiently without breaking or damaging is really essential. 

Ugly Duckling bleaches are very safe and have excellent lifting properties.

If you are looking to do near-scalp bleaching, or if your client's is excessively fine and fragile and prone to breakage, we would suggest that you use Brilliant Blondexx lightener with Bond Protect.

Thanks to the Bond Protect technology, its protects your hair from breakage as you lift it.

It is also gentle enough to use on the near-root area and near scalp bleaching with minimal scalp irritation.

This being said, we always recommend that you go as close to the scalp without actually touching it if you can. The bleach mixture will expand and travel up towards the root area even if you stay a quarter of an inch away from the scalp.

Brilliant Blondexx lifts 7 levels without requiring excessively strong developers. 

Bond Protect Lightener - best scalp bleach

Brilliant Blondexx Bleach with Bond Protect

2. What do I need apart from bleach?

In addition to your bleach you will also need:

  • a developer - 20 or 30 Volume, sometimes both
  • a hair toner
  • Purple shampoo and mask for afterwards (optional)

You will also need application tools, including rubber gloves, a couple of brushes and bowls, a kitchen weighing scale, and a timer.

Ugly Duckling does sell a good quality set of professional tools. They come free with some of Ugly Duckling's blonding sets.

3. What Developer Should I Use with Bleach?

If you are aiming to lift by 1-2 levels, you need 20 Vol developer.

If you are aiming  to lift by 3 levels and more, you need 30 Vol developer.

If you are working with very dark hair, then you may need to do a first application with 30 Vol developer and then make a second application using 20 Vol developer. Just make a fresh mix and reapply on the bleached hair while it is processing - no need to rinse and then bleach.

We do not recommend that you ever "bump up the Volume" and use 40 Volume with our bleaches, nor is it necessary that you do so. Just stick to the above rules. Make multiple applications if necessary.

Use the level guide underneath to assess how much bleaching is necessary in your case & which developer you are going to need.

Once again, remember: if you are trying to get to ash or platinum blonde, you must lift all the way up to level 10. 

Hair Coloring Levels

Hair Color Levels

4. What is the Correct Bleach to Developer Ratio? 

The recommended bleach to developer ratio is 1 part Bleach to 2 parts developer.

This will give you a fairly runny mix which will be easy and quick to apply.

Our recommended "fairly runny" mix will make it easier to cover all the hair evenly, thus avoiding patchy results.
It will also allow you to work fast. This also means you have longer to work before the mixture turns dry.

The only time you will need a thicker mixture which won't drip is when you are doing a balayage (free painting of highlights) or when you have a small area - for example a dark regrowth which you want to focus on.

If a thicker mix is preferred, 1 part lightener to 1 part developer is good.

5. How do I Mix the Bleach With the Developer?

Use the scoop provided in your Ugly Duckling bleach to measure out the bleach. Then you can use the same scoop to measure out your developer.
Later, when you are more experienced, you can do it by sight.

Mix the bleach with your color brush until it forms a smooth consistency (similar to gravy).
Do this in a plastic mixing bowl. Add the developer to the powder bleach a little at a time, stirring as you do.

Brilliant Blondexx Bleach Mix

What a bleach mix should look like - runny, but not too runny.

5. How Should I Apply the Bleach on the Hair?

Hair bleach is just like hair color. It is best applied on dry, unwashed hair.
Unwashed hair contains natural hair oils & this helps protects the hair during the bleaching process.
Before bleaching, just brush the hair so that you can then section & apply easily.

When applying, make fine segments using a tailcomb. Apply segment by segment and keep moving around.

Always start in the areas where the hair is thickest or darkest. Hair at the back is generally the slowest to bleach.

Hair at the root generally processes the fastest.

6. How Long Should I Leave the Bleach on the Hair?

Video Tutorial - How Long Should you leave bleach on the hair?

If your client's hair is blonde (level 7 and higher) aim at between 15-20 minutes using 20 Vol developer.
If your client's hair is dark blonde/light brown (level 5-6), aim at around 30 minutes using 30 Vol developer.
If your client's hair is brown/dark brown (level 4-5), aim at around around 30-40 minutes using 30 Vol developer with fresh mix added in during processing time.

The above indications apply to Ugly Duckling bleaches only. Not all bleaches have the same lifting property.

More important than the time is the target color that you are aiming for.
You need to keep watching and rinse only when the hair has been sufficiently lifted.

Remember, in most cases you need to try & achieve a very pale yellow - level 9 or 10. See pictures below for what level 9 and 10 look like.

You need to check that the hair is lifting every 10 minutes. 
If there are parts which are drying out and still not lifted to very pale yellow, make some more fresh mix and just add it in.

Be bold, you are going to need to saturate the hair really well so that it activates fast and well.

You can use foils. It will help keep heat in and speed up processing time.

Don't rinse too early - this is the number one mistake that stylists make! Take it to level 9 at least (see below).

After 40 minutes, rinse whatever the level. It will be dry anyway, and will have stopped working. (Bleach stops processing when it turns dry).
If you have not attained level 9/10, and provided the hair is still in good condition (check by pulling a strand that it's still elastic and strong) you can do a second application.

Asian hair, Hispanic hair, other dark hair may require a second bleach application to take it to level 9 or level 10.
Hair that has been box dyed dark or colored with a vibrant color in the past will also require a second application.

When you are doing a second application, it should not be necessary to use 30 Vol. This time use 20 Vol.

You need to get rid of all the orange pigments and also most of the yellow pigments before you rinse. 
When you get to your target level, rinse using an acidic shampoo. This will close the hair cuticle after the bleaching process. 
You can also use purple shampoo. This will help neutralize the color and take away some of the yellow.


Bleaching hair


Correctly Bleached Hair


Hair Color After Bleaching

7. How do I an application of bleach on the root area?

Generally speaking, virgin regrowth near the root will process and lift fairly quickly due to the heat of the scalp.
20 Vol developer is what you need for the regrowth area near the scalp. Never use anything stronger there unless you have some color removal you need to do.

If your client's ends are perfectly light and only your regrowth is dark, then you only need to apply bleach on the regrowth area.
How long you leave it in will once again depend on how quickly that part takes to get to level 9/10.

Brilliant Blondexx is a great lightener to use for a near root application - it's more comfortable & we do strongly recommend it for near root applications.
Note that you don't actually need to deposit the bleach mixture on the scalp: we recommend you stay 1/8 inch away from the root area.
The mixture will travel up, and the heat from the scalp will take care of the rest.
Section the hair finely when you apply your color, using a "pasting" motion with the brush.
Then flick over a new section with your tail-comb and continue in this way.
The finer and more consistent your sections, the better a lifting result you will get.

Near Root Application of Bleach

Near Root application with Brilliant Blondexx Bleach

Bleach Processing on Scalp

Brilliant Blondexx Bleach processing for 35 min near the root.

8. How do I do a full head bleach?

If your client's entire head is dark, or brassy you will need to do a full head application 

Section the hair into 4 large sections with sectioning clips.
Then unclip one section and create mini half-inch sections using your tail comb.
Start applying bleach in the back of the head where the hair is usually darkest and thickest, working your way round to the front sections, in half-inch sections.

Work fast so that that you can give the whole head an equal amount of processing time.

Keep the root area to the last unless the hair is very short: it is going to process faster there, so you need less processing time.
If you have been using 30 Vol developer for the lengths, it is a good idea to make a fresh mix, with 20 Vol this time for the root area.

Make sure that you saturate the hair properly with the product mixture. You need to literally smother the hair with bleach.
Watch carefully and rinse when done, and rinse anyway after 30-35 minutes.
If after rinsing you see that the hair is still not a pale yellow level 9/10, so a second application, using 20 Vol developer only this time.

Section the hair, then start applying the bleach from the back.

Bleaching Dark Hair - Full Head

9. How do I get a nice even consistent result from roots to ends? 

Very often clients have hair which is different colors. Take the client below:

Inconsistent hair color levels

This model has:

  • a regrowth area which is level 6
  • mid-lengths which have been colored but which are brassy yellow - level 8/9
  • ends which have been lightened many times in the past and are really pale white blonde - level 10.

Clearly, it would be a mistake to just apply bleach to the whole head. You won't get a good result that way. You could also end up with breakage issues on those level 10 ends.

In such cases you as the hairdresser will need to have a clear bleaching strategy. 

In the above case, we applied bleach first to the level 6 root area, then extended to the brassy part. We did not apply any bleach to the level 10 area.

Then we rinsed. Then we toned with an Ugly Duckling toner.

10. How do I Tone the Hair After Bleaching?

You will need to tone the hair with a good quality toner. Otherwise there will always be some yellow left.

Ugly Duckling toners are very fast acting & they remove any remaining yellowness in the hair. They act in 10- 15 minutes. They can be applied on wet hair which has been towel dried after bleaching.

Use Intense Pearl Blonde 100V or Intense Silver Blonde 100B if your are looking for ultra white results and your hair still has a fair amount of yellow. 

Use Pearl Blonde Toner 10V or Silver Blonde Toner 10B if you are have already achieved a true level 10 and you are looking to do a refresh toning applications.

Ugly Duckling has other colors such as the blue based ash blonde series which also work very well for toning applications.
Silver Grey and Smoky Blue Grey also work very well.

Intense Pearl Blonde Intense Pearl Blonde 100V Intense Silver Blonde Intense Silver Blonde 100B Pearl Blonde No-Lift Pearl Blonde Toner 10V Silver Blonde No-Lift Silver Blonde Toner 10B
Silver Grey Silver Grey Smoky Blue Grey Smoky Blue Grey Extra Cold Ash Blonde (Blue Based) Extra Light Cold Ash Blonde 10.1B Very Light Cold Ash Blonde Very Light Cold Ash Blonde 9.1B

And remember: never ever start toning until you have brought the hair to a consistent level 10 from roots to ends.

11. How do I do a bleach wash?

If you want to do a quick and light color correction to remove existing color build up, mix equal parts Brilliant Blondexx Bleach, 20 Vol developer, shampoo and warm water.

Then apply and massage through the entire hair. Leave it for around 15 minutes and rinse off.

You should be able to get rid of at least basic color build-up in this way.

12. How long should I leave bleach in hair when I am using 20 Vol, 30 Vol & 40 Vol Developer?

First of all, we do not recommend you use 40 Vol developer with bleach.

If you are using a good quality bleach, (and this includes Ugly Duckling bleaches of course) it will work and lift very well with 20 or 30 Vol Developer.

For 20 and 30 Vol developer, the time taken can vary from 15 minutes up to 30 minutes.

Please note, however, there is no fixed development time with bleach - you need to check every few minutes and rinse when the hair is lifted.

If you see that certain parts of the hair are drying out during processing time or not lifting fast enough, you need to use your judgement and add in more fresh mix of bleach

13. Which Ugly Duckling Bleach is Right for Me?

If you are looking for a very gentle bleach and you are looking to lift 2-7 levels, we would recommend our new Bond Protect Brilliant Blondexx.
It's got a special ingredient which contains anti-breakage properties, it's very comfortable on the scalp, and mixes to a color-like consistency.

If you have ultra dark Asian hair, or if you have already box colored your hair and you need a super strong bleach to remove the color, then we would suggest Brilliant Blonde 8 Level+ Bleach.
It's a blue anti-dust bleach. It can lift up to 8 levels and it has been specially formulated for dark Asian hair which is the hardest of all to lift.

Bond Protect Bleach

New Brilliant Blondexx with Bond Protect: The only lightener in the US with Bond Protect built in. Recommended for most bleaching cases, especially for near scalp and root applications.


Brilliant Blonde Lightener: 8+ Level Lift. Recommended for dark bases & where ultra high lift is needed.

14. What is the best bleach for black hair?

Virgin "black" hair is generally level 2/3 at its darkest. This applies to Asian hair & African hair also.
For natural dark hair, use Brilliant Blonde with 30 Vol developer on lengths. Use Brilliant Blonde with 20 Vol on the root area.
Also use 20 Vol for a second application if the hair has not lifted enough.

Brilliant Blonde has a 8 level lift and will give you good results on very dark hair if you apply correctly. Without damage.
If your hair has been box-dyed black, it may require several applications. Be patient. Don't bump up the developer level and don'yt use cheap bleach. You will only end up causing irrevocable damage.

15. What Hair Care Should I Use After Bleaching and Toning?

There are 2 hair care ranges that Ugly Duckling would recommend after bleaching.

The first is Ugly Duckling's Purple Shampoo or Mask

These products give you additional toning and help keep the hair very white. They contain very intense pigments which help fight yellow.

Learn More About Purple Shampoo and Mask Here.

See pictures below.

Purple Shampoo

Purple Mask

The second is the Brilliant Blondexx Hair Care & Treatment Line.

These products contain Bond Protect and help strengthen bleached hair. 

Learn More About Brilliant Blondexx Hair Care Here.

16. What if I only want to go medium blonde. Do I still need bleach?

Using bleach is necessary whenever you want to lift hair by 3 levels and more. So if your hair is brown or even light brown (level 4) , and you want to go to medium blonde (level 8), you have a 4 level lift to do. And that requires bleach!


Case No.1

Our model had previously lightened blonde hair with a dark regrowth. 
It was also rather fragile.
We used Brilliant Blondexx Bond Protect Bleach with 20 Vol Developer and lifted her root area all the way up to a level 10.
The processing time for the bleach was approximately 35 minutes. This was done with 20 Vol developer.
Then we toned with Pearl Blonde toner and 20 Vol Developer once more.
Finally, we did one very vigorous and thorough application of Brilliant Blonde Purple Shampoo. 
The result was a perfect white blonde result - no hair damage and no breakage!

Watch the Video Now!

Hair by Elona Taki.


  • Brilliant Blondexx Bond Protect Lightener
  • 20 Vol Developer
  • Pearl Blonde Toner
  • Brilliant Blonde Purple Shampoo

Case No.2

Lifting up of an extremely dark root area using Brilliant Blondexx.

Watch the video now!

Hair by Ashley Betancourt


  • Brilliant Blondexx Bond Protect Lightener
  • 10 V Pearl Blonde Toner
  • 20 & 30 Vol Developer
  • Brilliant Blondexx Shampoo & Mask
About the author

Sally has been a hair colorist and trainer for many years in both the US & Europe. She currently does hair color training for Ugly Duckling. She also helps develop new & awesome products for the brand.



How to Bleach & Tone Hair

A Step-by-Step Guide to Double Process Blonding

What You Will Need

A. Ugly Duckling’s New Bleach with Bond Protect

  • Lifts gently by 7 levels without breakage
  • Builds bonds in the hair to make it stronger

B. 20 or 30 Vol Developer

  • When lifting by 1-2 levels, use 20 Vol
  • When lifting by 3 levels and more, use 30 Vol
  • For the near root area, always use 20 Vol

C. Ugly Duckling Toner

D. Coloring Tools and Rubber Gloves


How to Mix Bleach

  • Mix 1 part bleach to 2 parts developer
  • Be ready to make fresh mixes in case you run out of product during the application
  • If one part requires more lift than another, make one mix with 20 Vol and another with 30 Vol
3 A

How to Apply Bleach

Full Head Application

  • For a full head application, start applying bleach from the back, working in sections
  • If the hair is very long, first do lengths. Then rinse. Then do a separate application for the root area. You will get better control that way.
3 B

How to Apply Bleach

Regrowth Application

  • If it’s a regrowth application, make sure not to overlap - otherwise you could cause breakage.
  • If you overlap by mistake while applying bleach, just wipe back during processing.

How long should I leave the bleach in the hair?

  • Get the hair to a level 10 - very pale yellow, almost white.
  • If there is a lot of yellow left, it means you need to lift more.
  • With Ugly Duckling bleaches, typical lifting times are from 15 to 30 minutes.
  • For Asian girls and very dark bases, you may need to add fresh mix and extend the lifting time by another 15 minutes


  • Rinse with warm water.

Toning with Ugly Duckling Toners

  • Ugly Duckling toners are packed with violet and blue pigments to neutralise any remaining yellow in the hair and produce perfect ash blonde results
  • If the hair still has some yellow, use Intense Pearl Blonde Toner 100V or Intense Silver Blonde Toner 100B
  • If the hair has minimal yellow, use No-Lift Pearl Blonde Toner 10V or No-Lift Toner Silver Blonde Toner 10B
  • Use toners with 20 Vol
  • Rinse when you achieve the color you are looking for
  • Don’t leave these toners in too long

Finishing with Purple Shampoo & Mask

  • After bleaching and toning, rinse and then massage in purple shampoo or mask - or both!
  • These will help get rid of the final traces of yellow

Well Done!
You got the Ultimate Ash Blonde Results!

  • Give yourself a pat on the back.
  • It’s not every stylist who can do double process blonding and get great results like you just did.
  • Use these techniques and achieve results like these every time!
Silver Gray

Other colors you can use for blonding:

  • 10.1b Extra Light Cold Ash Blonde
  • 10.2 Extra Light Cool Blonde
  • Silver Grey
  • For these colors, the mix is 1+1
  • They should be left on for 30 minutes
  • They are regular colors & will give rich & vibrant blonde results.
Hair Color Results & Processing Shots by @elonataki and @hairfactorynyc